UNiDAYS: B2B marketing branding work & B2C Ad
Identity, Editorial, Magazine ad, Social Media, ad banners, websites, blog, case studies, video ad
B2B Brand Identity
Role: Art direction, design
UNiDAYS is a marketign firm for Gen Z audience. The company is known by its b2c side giving college students discount.
Thre was also a a B2B side that connects students to brand by the data collected from its members.
The global B2B director wanted to have a it's b2b thought leadership brand.
The goal of brand look and feel is something it might appeal to the millenial marketers and present the brand as the place to learn about Gen Z marketing behaviour.
Editorial Design(white paper)
Role:art direction, design, layout
download the PDF to see more pages
Advertising
Role:art direction, concept, copy idea, design, animation, maze model making, photography
Gen Z Insight needed some witty art work to hint the audience what it can do in a fun way.
I picked maze, ping pong, and stiky notes to create a feeling of fun and nerdy feeling.
The concept for the maze art is UNiDAYS guides you through the GenZ maze and lead to the core of GenZ generation.
The maze is made with formcore and shot with DragonFrame.
Blog, Infographic, Case Studies
Role: Art direction, design
Web Site
Role:Creative direction, Animation
B2C Video Ads(One week pre-production & Two day shoot time with low budget)
Role:Art Director, prop stylist, storyboard, visual concept
storyboards
Other treatments (Not shot due to budget and time issue)